Who Am I?
As seen in:
Hi, I'm Devlina Sarkar.
I help businesses turn complex ideas into content that attracts attention, builds authority, and drives action.
Over the last 4+ years, I've worked across journalism, content marketing, and brand communications, learning how to capture attention, simplify complex topics, and create campaigns that people actually engage with.
Today, I lead brand communications at AxentiaAI, where I build content strategies, execute multi-channel campaigns, and translate enterprise technology into stories that customers understand. My work spans SEO, AEO, GEO, social media, newsletters, website copy, campaign strategy, and AI-assisted content systems.
I don't believe content should exist just to fill a calendar.
Every piece should have a job. Educate, build trust, generate demand, or drive conversion.
That's the lens I bring to every project: understand the audience, identify the business objective, and create content that moves people one step closer to action.
Outside work, I'm usually reading, exploring new AI tools, wandering through art galleries, or carrying my DSLR in search of interesting stories.
If you're looking for someone who thinks like a journalist but executes like a marketer, let's connect.
Selected Work
AxentiaAI, Axentia Academy | Brand Communications Manager
Built Axentia.AI's brand from its early stages by developing its identity, positioning, and communication across digital platforms. Led end-to-end brand strategy spanning visual identity, website messaging, founder branding strategies, integrated marketing campaigns, social media, webinars, and lead communication creating a consistent brand experience while supporting business growth and audience engagement.
Newsweek — Contributing Writer, Golf
Real‑time newsroom reporting and SEO‑first coverage of golf: breaking match coverage, feature explainers, and evergreen explainers optimized for search and discovery. I authored fast-turn pieces and strategic story decisions that prioritized Google Top Stories and Discover visibility.
Key Result
+300% surge by the third month, multiple placements in Google Top Stories and Google Discover, inbound collaboration interest from international brands.
Securing The Future — Author & Researcher
National security research on media literacy; book publication under CLAWS project; forwarded by the Honourable Defence Minister of India.
EssentiallySports — Junior Content Head
Managed and scaled sports coverage by combining rapid, SEO‑first reporting with editorial strategy and audience testing to increase reach, engagement, and referral partnerships.
Tools that support my workflow
More Projects
Documentary Film — Director, Writer & Editor A research‑led music documentary that explores cultural rhythms and earned national recognition with a screening at Chitra Bharati Film Festival 2024. Case Study → Dhruvtara — Content Writer & More Contributed content and communications support to Project Dhruvtara’s mission to educate 2.6 million underprivileged children, a humanitarian effort recognized with The Diana Award for social impact. Case Study →
Devlina Sarkar — experienced since the post-lockdown digital era